This was my entry for the YCN awards 2016 to which I received a commendation. The brief was to create a campaign to re-engage 18-35 year old females. The final design is predominately typographic to draw focus upon selected words, which carry positive connotations and relate to feeling good. The intention was to reflect the way that drinking the product can make you feel in a fun and engaging way.  It encourages people to get involved by sharing and celebrating their own Feel Good moments via social media and the app. It’s a clean, modern style full of bright and bold colours to give the brand a fresh, new feel.